Profile
My name is Steve Sargent and I am a highly accomplished creative developer and specialise in standard and rich HTML5 display ad production, email development, and complex interactive web animations. From small one-off bespoke display asset creation to high-volume, data-driven multilingual display production, I offer a wealth of experience from the initial concept, pitch, design, and master animation to final asset delivery.
Download my C.V. here
I relish new challenges, and my key skills and objectives include:
- A highly professional, technical specialist in creative, clean-coded development using IAB industry standard methodologies and libraries
- Attention to detail whilst working quickly under pressure to tight deadlines
- Extremely skilled at hand-coded or timeline based animations and interactive effects
- An enthusiastic and flexible team player able to realise and enhance creative concepts or workflows
- An innovative 'can-do' attitude towards technical and creative challenges
- Experienced at SVN/GIT versioning and Agile/Scrum development with collaboration tools such as Atlassian Jira and Trello
- A keen eye for design and a commitment to 'pixel perfect' adaptations from the final PSD design to web or screen
Key Capabilities
GSAP (Greensock)
JavaScript
HTML5
Canvas
CreateJS
CSS 3.0/Sass
SVG
ScrollMagic
ScrollMagic/ScrollTrigger
VS Code
Google Web Designer
Figma
Photoshop
Illustrator
Node
npm
Adobe Animate
Gulp
Github
Adobe CC
Display Ad Platform Experience
Standard Display Ad Production
Expert in creating highly optimised, hand-coded or Google Web Designer standard display banners built to IAB guidelines and fully cross-platform QA'd with BrowserStack and Google HTML5 Ad Validator prior to deployment
Rich Media
Expert in various rich media formats, including hand-coded interactive product galleries and carousels, full-page takeovers, skins, expanding banners, Interstitials and video formats
Dynamic Creative Optimisation
Google Studio DCO placements at scale via managed Google Sheet feeds, incorporating live dynamic product data and price integration
Google DV360/Ads Creative Studio
Hand-coded custom dynamic display templates using Google Web Designer for creative marketing teams
Flashtalking Ad Builder
HTML5 cross-platform development including dynamic “Instant Ads” and video synchronised to animation
Sizmek Ad Suite (Amazon Ad Server)
Standard and Rich Media banners utilising “Smart Versioning” and Sizmeks proprietary video and expanding components
Additional Skills & Expertise
- Display ad template development
- Technical documentation
- Scoping and R&D
- Project time and cost estimates
- Overseeing teams and sourcing developers
- Responsive banner animation design
- SVG animation and development workflow
Employment History
I have contracted at many of London's top media agencies, such as Saatchi and Saatchi, Ogilvy & Mather, SapientNitro, Vice Media, RKCR/Y&R, MBA, VCCP, Guardian News & Media, Hogarth, Gamesys and Sky.
Brands included Amazon, Deliveroo, American Express, British Airways, Regus, Dell, Coca-Cola, ITV, BBC, Rolex, Sony Entertainment, Hiscox, NHS, Bonhams, Asda, Tesco, Friends Provident, Dyson, Volvo, HSBC, Google, the RAF and IKEA.